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The Need for Market Research in Executive Decision Making

The Need for Market Research in Executive Decision Making Discusses executive decision making and the importance of thebroader use of market research throughout the management ranks. Looks atthe opportunities and constraints between market research anddecisionmaking executives. Proposes an amalgamated and integratedeffort to ensure the timely gathering and analysis of appropriateinformation to help make beneficial decisions. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business & Industrial Marketing Emerald Publishing

The Need for Market Research in Executive Decision Making

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0885-8624
DOI
10.1108/EUM0000000002748
Publisher site
See Article on Publisher Site

Abstract

Discusses executive decision making and the importance of thebroader use of market research throughout the management ranks. Looks atthe opportunities and constraints between market research anddecisionmaking executives. Proposes an amalgamated and integratedeffort to ensure the timely gathering and analysis of appropriateinformation to help make beneficial decisions.

Journal

Journal of Business & Industrial MarketingEmerald Publishing

Published: Jan 1, 1991

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