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The Nederburg Wine Auction

The Nederburg Wine Auction Nederburg Wine Auction, celebrating its 20th event this year 1994, has truly established itself internationally alongside auctions in France, Germany and America. It was the brainchild of a past managing director of the giant winemaker wholesalers Stellenbosch Farmers Winery. Dignitaries from all over the world attend this South African fine wine showcase. The organisation involved in getting more than a thousand people together also includes a prestigious fashion show and, at the end, a charity auction. Preparations are ongoing throughout the year, for the occasion which is becoming increasingly ambitious and innovative. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Wine Marketing Emerald Publishing

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0954-7541
DOI
10.1108/eb008627
Publisher site
See Article on Publisher Site

Abstract

Nederburg Wine Auction, celebrating its 20th event this year 1994, has truly established itself internationally alongside auctions in France, Germany and America. It was the brainchild of a past managing director of the giant winemaker wholesalers Stellenbosch Farmers Winery. Dignitaries from all over the world attend this South African fine wine showcase. The organisation involved in getting more than a thousand people together also includes a prestigious fashion show and, at the end, a charity auction. Preparations are ongoing throughout the year, for the occasion which is becoming increasingly ambitious and innovative.

Journal

International Journal of Wine MarketingEmerald Publishing

Published: Jan 1, 1994

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