Nederburg Wine Auction, celebrating its 20th event this year 1994, has truly established itself internationally alongside auctions in France, Germany and America. It was the brainchild of a past managing director of the giant winemaker wholesalers Stellenbosch Farmers Winery. Dignitaries from all over the world attend this South African fine wine showcase. The organisation involved in getting more than a thousand people together also includes a prestigious fashion show and, at the end, a charity auction. Preparations are ongoing throughout the year, for the occasion which is becoming increasingly ambitious and innovative.
International Journal of Wine Marketing – Emerald Publishing
Published: Jan 1, 1994