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The Multidimensional Nature of Service Facilities

The Multidimensional Nature of Service Facilities Notes how service encounters have tended to be viewed as aninteraction between service providers and service customers. Examinessituations where the main encounter is the interaction between thefacility and the customer. Considers different perspectives for planningservice facilities operational, locational, atmosphericimage,consumer use, contact personnel. Argues that congruent facilities arethose that can succeed in integrating these competing perspectives. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Services Marketing Emerald Publishing

The Multidimensional Nature of Service Facilities

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0887-6045
DOI
10.1108/08876049210035926
Publisher site
See Article on Publisher Site

Abstract

Notes how service encounters have tended to be viewed as aninteraction between service providers and service customers. Examinessituations where the main encounter is the interaction between thefacility and the customer. Considers different perspectives for planningservice facilities operational, locational, atmosphericimage,consumer use, contact personnel. Argues that congruent facilities arethose that can succeed in integrating these competing perspectives.

Journal

Journal of Services MarketingEmerald Publishing

Published: Mar 1, 1992

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