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Reports an empirical study, conducted within the context of Singapore, which examines the motives that stimulate women into becoming business owners. Aims to uncover the characteristics of a typical woman entrepreneur in Singapore; the motivational needs of women entrepreneurs; and the factors influencing the motivational needs of women entrepreneurs. Uses the Need Theory as a theoretical framework to study the motivation of women entrepreneurs. Hypothesizes that business ownership is a manifestation of four needs ‐ achievement; affiliation; autonomy; and dominance. Concludes that women entrepreneurs are motivated by a high need for achievement, a slightly high need for dominance and moderate needs for affiliation and autonomy. Finds women entrepreneurs demonstrate a higher need for achievement and dominance than women employees but significant difference in the needs for affiliation and autonomy.
Women in Management Review – Emerald Publishing
Published: Mar 1, 1996
Keywords: Entrepreneurs; Motivation; Singapore; Women
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