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The Mohammed cartoons controversy and the boycott of Danish products in the Middle East

The Mohammed cartoons controversy and the boycott of Danish products in the Middle East Purpose – This paper analyses the Mohammed cartoons controversy, the boycott of Danish products in the Middle East, and the consequences for the Danish companies involved. Design/methodology/approach – The objectives have been achieved by means of a ideology‐critical discourse analysis of Danish newspaper articles on the subject. Findings – The wider ramifications of an insult and freedom of expression discourse are shown. Managerial consequences of the boycott are outlined for Jyllands‐Posten and Arla Foods. Originality/value – The paper is of value for researchers and managers who want to understand the politicisation of markets and the major consequences for management and marketing strategy. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Business Review Emerald Publishing

The Mohammed cartoons controversy and the boycott of Danish products in the Middle East

European Business Review , Volume 20 (3): 15 – May 16, 2008

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Publisher
Emerald Publishing
Copyright
Copyright © 2008 Emerald Group Publishing Limited. All rights reserved.
ISSN
0955-534X
DOI
10.1108/09555340810871455
Publisher site
See Article on Publisher Site

Abstract

Purpose – This paper analyses the Mohammed cartoons controversy, the boycott of Danish products in the Middle East, and the consequences for the Danish companies involved. Design/methodology/approach – The objectives have been achieved by means of a ideology‐critical discourse analysis of Danish newspaper articles on the subject. Findings – The wider ramifications of an insult and freedom of expression discourse are shown. Managerial consequences of the boycott are outlined for Jyllands‐Posten and Arla Foods. Originality/value – The paper is of value for researchers and managers who want to understand the politicisation of markets and the major consequences for management and marketing strategy.

Journal

European Business ReviewEmerald Publishing

Published: May 16, 2008

Keywords: Denmark; Middle East; Trade barriers; Political sociology; Pressure groups; International trade

References