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The Marketing of Champagne The Way Forward

The Marketing of Champagne The Way Forward Examines the alternatives available for the Champagne producers and marketers to overcome the serious consequences the present recession has brought upon them. Recommendations are made to formulate and develop a strategic basis for turning the tide by means of linking the ethical and quality aspects of Champagne production to marketing activities. Lessons for producers of other wines are also given. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Wine Marketing Emerald Publishing

The Marketing of Champagne The Way Forward

International Journal of Wine Marketing , Volume 5 (4): 12 – Apr 1, 1993

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0954-7541
DOI
10.1108/eb008619
Publisher site
See Article on Publisher Site

Abstract

Examines the alternatives available for the Champagne producers and marketers to overcome the serious consequences the present recession has brought upon them. Recommendations are made to formulate and develop a strategic basis for turning the tide by means of linking the ethical and quality aspects of Champagne production to marketing activities. Lessons for producers of other wines are also given.

Journal

International Journal of Wine MarketingEmerald Publishing

Published: Apr 1, 1993

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