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The Marketing Concept Necessary, but Sufficient

The Marketing Concept Necessary, but Sufficient The marketing concept, as a cornerstone of contemporary marketing theory, stands as one of its most enduring tenets. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Asia Pacific International Journal of Marketing Emerald Publishing

The Marketing Concept Necessary, but Sufficient

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0954-7517
DOI
10.1108/eb010211
Publisher site
See Article on Publisher Site

Abstract

The marketing concept, as a cornerstone of contemporary marketing theory, stands as one of its most enduring tenets.

Journal

Asia Pacific International Journal of MarketingEmerald Publishing

Published: Jan 1, 1990

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