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THE MARKETING BUDGET HOW MUCH IS ENOUGH

THE MARKETING BUDGET HOW MUCH IS ENOUGH Although I usually write this column on cutting costs, in this issue I'd like to address the cost of using marketing techniques to expand the library's client base. At first this may sound like increasing costs, but really it isn't. A shrinking population of library patrons can impact adversely on any library's budget allocations. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Bottom Line: Managing Library Finances Emerald Publishing

THE MARKETING BUDGET HOW MUCH IS ENOUGH

Eisner, Joe
The Bottom Line: Managing Library Finances , Volume 4 (2): 2 – Feb 1, 1991
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0888-045X
DOI
10.1108/eb025284
Publisher site
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Abstract

Although I usually write this column on cutting costs, in this issue I'd like to address the cost of using marketing techniques to expand the library's client base. At first this may sound like increasing costs, but really it isn't. A shrinking population of library patrons can impact adversely on any library's budget allocations.

Journal

The Bottom Line: Managing Library Finances – Emerald Publishing

Published: Feb 1, 1991

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