Reports on surveybehavioural research in a major and fundamental development the Questronic project based at the University of Sheffield UK, and its first product, the Ferranti Market Research Terminal MRT. States that the MRT is a batteryoperated, handheld datacapture terminal and it is a replacement for the usual questionnaire necessity clipboard and pencil. Describes the MRT and its functions including keyboard and electronic storage, so aiding survey research, both economic and operational. Lists out the operations and benefits in detail enabling the user a fast, modern aid for use with questionnaires. Goes on to give further developing procedures and includes a contact address for further information regarding the importance of development MRT routines in survey research.
European Journal of Marketing – Emerald Publishing
Published: Feb 1, 1986
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