Access the full text.
Sign up today, get DeepDyve free for 14 days.
L. Cronbach (1960)
Essentials of psychological testing
R. Keith (1960)
The Marketing RevolutionJournal of Marketing, 24
G. Day (1994)
The Capabilities of Market-Driven OrganizationsJournal of Marketing, 58
G. Jefferson (1994)
How Industrial Reform Worked in China: The Role of Innovation, Competition, and Property RightsThe World Bank Economic Review, 8
Carlton Mcnamara (1972)
The Present Status of the Marketing ConceptJournal of Marketing, 36
N.T Wu
Rapid progress in small and medium‐sized enterprises
W. Brus (1993)
Marketisation and democratisation: the Sino-Soviet divergenceCambridge Journal of Economics, 17
Fekri Meziou (1991)
Areas of Strength and Weakness in the Adoption of the Marketing Concept by Small Manufacturing FirmsJournal of Small Business Management, 29
F. Webster (1992)
The Changing Role of Marketing in the CorporationJournal of Marketing, 56
S. Edgett, D. Thwaites (1990)
The Influence of Environmental Change on the Marketing Practices of Building SocietiesEuropean Journal of Marketing, 24
Bernard Jaworski, Ajay Kohli (1993)
Market Orientation: Antecedents and ConsequencesJournal of Marketing, 57
M. Kinnell, J. Feather, G. Matthews (1994)
Business Information Provision for Small and Medium‐sized Enterprises in China: The Application of Marketing ModelsLibrary Management, 15
P. Kotler (1977)
From sales obsession to marketing effectivenessHarvard Business Review, 55
Robert Ruekert (1992)
Developing a market orientation: An organizational strategy perspectiveInternational Journal of Research in Marketing, 9
P Kotler, A. Andreasen
Strategic Marketing for Non‐profit Organisations
B.P Shapiro
What the hell is ‘market orientated’?
G. Hooley, J. Berács, K. Kolos (1993)
Marketing Strategy Typologies in HungaryEuropean Journal of Marketing, 27
G. Naidu, C. Narayana (1991)
How marketing oriented are hospitals in a declining market?Journal of health care marketing, 11 1
R. Hise (1965)
Have Manufacturing Firms Adopted the Marketing Concept?Journal of Marketing, 29
C. Goodhart, C. Xu (1996)
The Rise of China as an Economic PowerNational Institute Economic Review, 155
I.P Murphy
It takes guanxi to do business in China
T Levitt
Marketing myopia’
Sha Wei (1995)
The New Features of Marketing Environment in The People's Republic of ChinaAsia Pacific Journal of Marketing and Logistics, 7
L. Lawton, A. Parasuraman (1980)
The Impact of the Marketing Concept on New Product PlanningJournal of Marketing, 44
Y Wind, T Robertson
Journal of Marketing
Wai-sum Siu, D. Kirby (1995)
MARKETING IN CHINESE SMALL BUSINESS: TENTATIVE THEORYJournal of Enterprising Culture, 03
S. Zhuang, A. Whitehill (1989)
Will China adopt western management practicesBusiness Horizons, 32
J. Sachs, W. Woo (1994)
Structural factors in the economic reforms of China, Eastern Europe, and the Former Soviet UnionEconomic Policy, 9
K.L. Wakefield
Redefining the marketing concept for the 1990s
G.J Hooley
Raising the Iron Curtain: marketing in a period of transition
R. Sitgreaves (1979)
Psychometric theory (2nd ed.).Psyccritiques, 24
A Joy
Marketing in modern China: an evolutionary perspective
P. Kotler, S. Levy (1969)
A New Form of Marketing Myopia: Rejoinder to Professor LuckJournal of Marketing, 33
Y. Wind, T. Robertson (1983)
Marketing Strategy: New Directions for Theory and ResearchJournal of Marketing, 47
John Narver, S. Slater (1990)
The Effect of a Market Orientation on Business ProfitabilityJournal of Marketing, 54
M. Lockett (1988)
Culture and the Problems of Chinese ManagementOrganization Studies, 9
J.C Crawford
The marketing concept – a utopian dream?
K. Marx
Capital
F. Webster (1988)
Rediscovering the marketing concept
P. Kotler, S. Levy (1969)
Broadening the concept of marketing.Journal of marketing, 33 1
A.M Hamer
Why a Soviet‐style breakup is not in the cards
R. Lusch, Gene Laczniak (1987)
The Evolving Marketing Concept, Competitive Intensity and Organizational Performance:Journal of the Academy of Marketing Science, 15
W. Mahatoo (1990)
Marketing in ChinaJournal of General Management, 15
Shengliang Deng, J. Dart (1995)
The impact of economic liberalization on marketing practices in the People′s Republic of ChinaEuropean Journal of Marketing, 29
G. Day (1990)
Market Driven Strategy: Processes for Creating Value
Shengliang Deng, J. Dart (1994)
Measuring market orientation: A multi‐factor, multi‐item approachJournal of Marketing Management, 10
M. Porter (1980)
Industry Structure and Competitive Strategy: Keys to ProfitabilityFinancial Analysts Journal, 36
D. Whybark (1994)
Marketing's influence on manufacturing practicesInternational Journal of Production Economics, 37
F.J Borch
The marketing philosophy as a way of business life
T Ambler
Reflections in China: re‐orienting images of marketing
K.C Mun
Marketing in the PRC
Mark Usry, Gregory Mosier (1991)
Negligent Hiring: Headaches for the Small BusinesspersonJournal of Small Business Management, 29
C. Ennew, I. Filatotchev, M. Wright, T. Buck (1993)
Constraints on the Adoption of the Marketing Concept: The Case of the Former Soviet UnionEuropean Journal of Marketing, 27
Ajay Kohli, Bernard Jaworski, Ajith Kumar (1993)
Markor: A Measure of Market OrientationJournal of Marketing Research, 30
Rohit Deshpandé, J. Farley, F. Webster (1993)
Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad AnalysisJournal of Marketing, 57
N.T Wu
Private economy flourishes in China
T. Ambler (1994)
Marketing's Third Paradigm: GuanxiBusiness Strategy Review, 5
Wai-sum Siu (1992)
Corporate Enterpreneurs in the People's Republic of China: Problems Encountere and Respective SolutionsInternational Small Business Journal, 10
T. Leung, L. Yeung (1995)
Negotiation in the People's Republic of China: Results of a Survey of Small Businesses in Hong KongJournal of Small Business Management, 33
Theodore Groves, Yongmiao Hong, J. Mcmillan, Barry Naughton (1994)
Autonomy and Incentives in Chinese State EnterprisesQuarterly Journal of Economics, 109
Victor Lippit (1997)
Market Socialism in China?Review of Radical Political Economics, 29
S. Deng, J. Dart
Measuring market orientation: a multi‐item, multi‐factor approach
G. Hooley, J. Lynch, Jenny Shepherd (1990)
The Marketing Concept: Putting the Theory into PracticeEuropean Journal of Marketing, 24
M. Porter (1985)
TECHNOLOGY AND COMPETITIVE ADVANTAGEJournal of Business Strategy, 5
R. Holton (1985)
Marketing and the Modernization of ChinaCalifornia Management Review, 27
H. Barksdale, Bill Darden (1971)
Marketers’ Attitudes toward the Marketing ConceptJournal of Marketing, 35
M.E Porter
Industry structure and competitive strategy
D.C. Whybark
Marketing’s influence on production economics
F. Webster (1988)
The rediscovery of the marketing conceptBusiness Horizons, 31
J.C. Nunnally
Psychometric Theory
Ajay Kohli, Bernard Jaworski (1990)
Market Orientation: The Construct, Research Propositions, and Managerial ImplicationsJournal of Marketing, 54
T.Z Chang, S.J. Chen
The impact of market orientation on total offering quality and business profitability
As China moves from a command economy to one more directed by customer demands, its enterprises must acquire an entirely new understanding of the purpose of business. The marketing concept appears to offer an approach to management that is dramatically new to China but much needed in its current state of development. Reports the results of an empirical study concerning the market orientation of various types of Chinese enterprises based on their size, location, ownership and sector. The data suggest substantial differences between the various types of operations. Since the existing literature relating to market orientation is devoted almost exclusively to Western business settings, this study provides benchmark data that may be used to track the evolution of an economy that is in the midst of a dramatic economic transition.
European Journal of Marketing – Emerald Publishing
Published: Jun 1, 1999
Keywords: China; Economic conditions; Marketing concepts; Marketing environment; Market orientation
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.