Points out that identifying appropriate market segmentation bases has been a recurrent problem in marketing. Compares the predictive power of income and attitude towards cultural change in the context of luxury goods. The results show that those two indicators are rather independent from each other and contribute almost equally to explaining luxury goods consumption.
European Journal of Marketing – Emerald Publishing
Published: Feb 1, 1993
Keywords: Consumers; Demographics; Income; Market segmentation; Social class
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