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The Market for Luxury Goods: Income versus Culture

The Market for Luxury Goods: Income versus Culture Points out that identifying appropriate market segmentation bases has been a recurrent problem in marketing. Compares the predictive power of income and attitude towards cultural change in the context of luxury goods. The results show that those two indicators are rather independent from each other and contribute almost equally to explaining luxury goods consumption. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Journal of Marketing Emerald Publishing

The Market for Luxury Goods: Income versus Culture

European Journal of Marketing , Volume 27 (1): 10 – Feb 1, 1993

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Publisher
Emerald Publishing
Copyright
Copyright © 1993 MCB UP Ltd. All rights reserved.
ISSN
0309-0566
DOI
10.1108/03090569310024530
Publisher site
See Article on Publisher Site

Abstract

Points out that identifying appropriate market segmentation bases has been a recurrent problem in marketing. Compares the predictive power of income and attitude towards cultural change in the context of luxury goods. The results show that those two indicators are rather independent from each other and contribute almost equally to explaining luxury goods consumption.

Journal

European Journal of MarketingEmerald Publishing

Published: Feb 1, 1993

Keywords: Consumers; Demographics; Income; Market segmentation; Social class

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