Get 20M+ Full-Text Papers For Less Than $1.50/day. Subscribe now for You or Your Team.

Learn More →

The management of export marketing in engineering industries

The management of export marketing in engineering industries Represents some of the preliminary results of a research project being undertaken at the University of Salford UK, into the management of export marketing in the textile machinery, agricultural machinery, and mechanical handling equipment industries. Bases analysis on information obtained in interviews with top executives in the 40 firms so far visited, of varying size and covering all the major sections of the three industries. States the standard of export marketing is not solely a function of the size and resources of individual firms it also depends on the extent to which the policy makers in a firm are prepare to gear its operations to overseas markets. Concludes in the last resort it is the firms that must do the exporting, and it is directors and managers quality that determines their response to improvements in services and incentives. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Journal of Marketing Emerald Publishing

The management of export marketing in engineering industries

Loading next page...
 
/lp/emerald-publishing/the-management-of-export-marketing-in-engineering-industries-aiMRKu7caV

References

References for this paper are not available at this time. We will be adding them shortly, thank you for your patience.

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0309-0566
DOI
10.1108/EUM0000000005235
Publisher site
See Article on Publisher Site

Abstract

Represents some of the preliminary results of a research project being undertaken at the University of Salford UK, into the management of export marketing in the textile machinery, agricultural machinery, and mechanical handling equipment industries. Bases analysis on information obtained in interviews with top executives in the 40 firms so far visited, of varying size and covering all the major sections of the three industries. States the standard of export marketing is not solely a function of the size and resources of individual firms it also depends on the extent to which the policy makers in a firm are prepare to gear its operations to overseas markets. Concludes in the last resort it is the firms that must do the exporting, and it is directors and managers quality that determines their response to improvements in services and incentives.

Journal

European Journal of MarketingEmerald Publishing

Published: Jan 1, 1967

There are no references for this article.