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The management and valuation of marketing information

The management and valuation of marketing information The paper takes, as its starting point, the belief that the management and valuation of information in the broadest sense is ignored in both management texts and practice. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Management Research News Emerald Publishing

The management and valuation of marketing information

Management Research News , Volume 14 (4/5): 2 – Apr 1, 1991

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0140-9174
DOI
10.1108/eb028136
Publisher site
See Article on Publisher Site

Abstract

The paper takes, as its starting point, the belief that the management and valuation of information in the broadest sense is ignored in both management texts and practice.

Journal

Management Research NewsEmerald Publishing

Published: Apr 1, 1991

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