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The Library World Volume 37 Issue 10

The Library World Volume 37 Issue 10 SOME years ago a saying was current that when two English librarians met they talked classification, but when two American librarians met they talked publicity. Perhaps the longheld opinion that Americans are necessarily good business men has been somewhat discounted by the state of their country financially at the present moment. But on the whole they are probably the best business people still inhabiting this planet. It was natural, therefore, that what was apparently the main interest of the American librarian should in time become a very substantial interest of his English brother. It is a good thing at intervals to review the manner and methods of our publicity, to see if they are in keeping with the needs and with the spirit of the time. There is the publicity which is good, which is necessary there is also the publicity which is ostentatious, vulgar and in the end misses its aim. There is also a very definite danger of overdoing publicity. Those libraries which are one mass of posters, advertisements, admonitions, and other notices, suffer from the public neglect of them all. What the librarian who uses publicity methods has to do is to study the current psychology of his readers, and to adapt his posters and publicationsindeed all his methodsto harmonise with that psychology. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png New Library World Emerald Publishing

The Library World Volume 37 Issue 10

New Library World , Volume 37 (10): 24 – May 1, 1935

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0307-4803
DOI
10.1108/eb009177
Publisher site
See Article on Publisher Site

Abstract

SOME years ago a saying was current that when two English librarians met they talked classification, but when two American librarians met they talked publicity. Perhaps the longheld opinion that Americans are necessarily good business men has been somewhat discounted by the state of their country financially at the present moment. But on the whole they are probably the best business people still inhabiting this planet. It was natural, therefore, that what was apparently the main interest of the American librarian should in time become a very substantial interest of his English brother. It is a good thing at intervals to review the manner and methods of our publicity, to see if they are in keeping with the needs and with the spirit of the time. There is the publicity which is good, which is necessary there is also the publicity which is ostentatious, vulgar and in the end misses its aim. There is also a very definite danger of overdoing publicity. Those libraries which are one mass of posters, advertisements, admonitions, and other notices, suffer from the public neglect of them all. What the librarian who uses publicity methods has to do is to study the current psychology of his readers, and to adapt his posters and publicationsindeed all his methodsto harmonise with that psychology.

Journal

New Library WorldEmerald Publishing

Published: May 1, 1935

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