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The Levi Strauss story

The Levi Strauss story Spotlights Levi Straus, a company which has adopted a strong ethical stakeholder approach — but one which has also met with commercial success. Recounts the story of how, in 1850, Levi Strauss — who was a Bavarian immigrant to the USA — founded the San Francisco Company that still bears his name. Asserts that the company's most famous product, blue jeans, are known worldwide, but that the company lives by a set of values which epitomize a real stakeholder approach — and still with outstanding success commercially. Gives background history, challenges views and describes how Levi Strauss have built on their strength in the markets from their strengths within the company. Provides, in a colour feature box, the company ‘Aspiration Statement’, which gives an insight into how the company has progressed through its employees. Closes by showing that in June 1996, Levi Strauss announced that it would pay its 37,000 workforce a recognition bonus, payable in 2002 (to celebrate the millennium), $750million — at an average of $20,000 each, even leavers in 2000 will get five‐sixths, with one year employees getting one‐sixth! (Although there are (some) further strings attached.) http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Antidote Emerald Publishing

The Levi Strauss story

Kippenberger, T
The Antidote , Volume 1 (2): 4 – Aug 1, 1996
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Publisher
Emerald Publishing
Copyright
Copyright © 1996 MCB UP Ltd. All rights reserved.
ISSN
1363-8483
DOI
10.1108/EUM0000000006317
Publisher site
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Abstract

Spotlights Levi Straus, a company which has adopted a strong ethical stakeholder approach — but one which has also met with commercial success. Recounts the story of how, in 1850, Levi Strauss — who was a Bavarian immigrant to the USA — founded the San Francisco Company that still bears his name. Asserts that the company's most famous product, blue jeans, are known worldwide, but that the company lives by a set of values which epitomize a real stakeholder approach — and still with outstanding success commercially. Gives background history, challenges views and describes how Levi Strauss have built on their strength in the markets from their strengths within the company. Provides, in a colour feature box, the company ‘Aspiration Statement’, which gives an insight into how the company has progressed through its employees. Closes by showing that in June 1996, Levi Strauss announced that it would pay its 37,000 workforce a recognition bonus, payable in 2002 (to celebrate the millennium), $750million — at an average of $20,000 each, even leavers in 2000 will get five‐sixths, with one year employees getting one‐sixth! (Although there are (some) further strings attached.)

Journal

The Antidote – Emerald Publishing

Published: Aug 1, 1996

Keywords: Stakeholders; Bonuses; Levi Strauss; Profit‐related pay; Company performance

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