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In Their Own Words In our cover story, we tol d you about these noteworthy strategists. Here , we give them a chanc e to speak for themselves . It's fitting tha t they should have the last word. "Eliminate all false movements, slow movements, and useless movements." —Frederick W. Taylor (1856-1915) "Even a mistake may turn out to be the one thing necessary to a worthwhile achievement." "Luck is a dividend of sweat "The biggest potential draw —Henry Ford The more you sweat, the back of size is the temptation (1863-1947) luckier you get." it presents to manage it, to —Ray Kroc (1902-1984) consolidate and control it, to "There is no resting place try and get bureaucratic for an enterprise in a "Business has only two arms around i t ...But there is competitive economy." functions—marketing and one huge advantage in being —Alfred P. Sloan innovation." a big company and that is (1875-1966) —Peter F. Drucker using size rather than trying (b. 1909) to manage it." "The customer does not —Jack Welch know what he will need in "Put the customer first, (b. 1935) one, three, five years from communicate, keep your now. If you, as just one of ear to the ground, push "Strategy can be viewed as his potential suppliers, wait responsibility and authority building defenses against the until then to find out, you down, force ideas to bubble competitive forces or as find will hardly be ready to up, stay lean and fight ing positions in the industry serve him." bureaucracy, and always where the forces are weakest." —W. Edwards Deming give something back." —Michae l E. Porter (1900-1993) —Sam Walton (b. 1947) (1918-1992) "The only big companies that "If you can dream it, you can do it. Always remember this "Don't be afraid to make a succeed will be those that whole thing was started by a mistake. But make sure you obsolete their own products mouse." don't make the same mistake before somebody else does." twice." —Bill Gates —Walt Disney —Akio Morita (b. 1921) (b. 1955) (1901-1966) 48 September/October 1999
Journal of Business Strategy – Emerald Publishing
Published: May 1, 1999
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