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The Last Word

The Last Word Service Servic e is the key to Service is a custome r loyalty. As word so broad such , providing better that it has service has become the become mean­ guidin g principle in ingless. It most business decisions. means a lot of Service also enhances a different things. company's image in the Companies that community, reflecting a want to be ser­ social consciousness in vice leaders doing business. The suc­ have got to cessful companies know focus on what that service is ultimatey they mean by self-serving. that term. What specific aspect Customer service is the fruit of service do of an attitude. It is rooted in they want to be empathy and nourished by a leader in? It's daily contact It cannot be like saying " I promulgated, but only incul­ want to be a cated. And, since it is a value leader." reflection of the organiza­ It's meaningless tion's relationship to people Companies need the colors, unless you know what kind of in general, it is joined at the the styles that their cus­ value you are choosing. Ser­ hip with employee relations. tomers want when they want vice, when it's not defined, is No corporation which treats them. They are asking for like "Motherhood." its employees badly will, in very fast turn-around from —Michael Tracy the long run, treat its cus­ workers in Mexico, the Managing Director tomers well. Caribbean, Central Ameri­ Tracy & Company —Wil Swisher ca.... But service has to fit Boston Computer consultant with the image a company Newington, Conn. Service is a matter of getting wants to create, which ahead of your customer, means that companies have Service brings to mind my knowing in advance what to take human rights issue s potentially won't work, and Rotary Club days. Their slo­ seriously. gan was "Service above making the requisite contin­ —Charles Kernaghan self." If we understand what gency plans. It's meeting the Executive director true service means, either needs of the client without National Labor Committee toward others or commer­ even having to be asked. New York cially speaking, we will pro­ —Iain McGill vide that service to someone Assistant director There never was a bad man else before we think of our­ Alliance planning group that had ability for good selves. service. DHL Worldwide Express —Jon M. Huntsman Brussels, Belgium —Edmund Burke, Chairman and CEO 18th century British Huntsman Corp. politician, Salt Lake City orator, and actor 64 May/June 1996 http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

The Last Word

Journal of Business Strategy , Volume 17 (3): 1 – Mar 1, 1996

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039785
Publisher site
See Article on Publisher Site

Abstract

Service Servic e is the key to Service is a custome r loyalty. As word so broad such , providing better that it has service has become the become mean­ guidin g principle in ingless. It most business decisions. means a lot of Service also enhances a different things. company's image in the Companies that community, reflecting a want to be ser­ social consciousness in vice leaders doing business. The suc­ have got to cessful companies know focus on what that service is ultimatey they mean by self-serving. that term. What specific aspect Customer service is the fruit of service do of an attitude. It is rooted in they want to be empathy and nourished by a leader in? It's daily contact It cannot be like saying " I promulgated, but only incul­ want to be a cated. And, since it is a value leader." reflection of the organiza­ It's meaningless tion's relationship to people Companies need the colors, unless you know what kind of in general, it is joined at the the styles that their cus­ value you are choosing. Ser­ hip with employee relations. tomers want when they want vice, when it's not defined, is No corporation which treats them. They are asking for like "Motherhood." its employees badly will, in very fast turn-around from —Michael Tracy the long run, treat its cus­ workers in Mexico, the Managing Director tomers well. Caribbean, Central Ameri­ Tracy & Company —Wil Swisher ca.... But service has to fit Boston Computer consultant with the image a company Newington, Conn. Service is a matter of getting wants to create, which ahead of your customer, means that companies have Service brings to mind my knowing in advance what to take human rights issue s potentially won't work, and Rotary Club days. Their slo­ seriously. gan was "Service above making the requisite contin­ —Charles Kernaghan self." If we understand what gency plans. It's meeting the Executive director true service means, either needs of the client without National Labor Committee toward others or commer­ even having to be asked. New York cially speaking, we will pro­ —Iain McGill vide that service to someone Assistant director There never was a bad man else before we think of our­ Alliance planning group that had ability for good selves. service. DHL Worldwide Express —Jon M. Huntsman Brussels, Belgium —Edmund Burke, Chairman and CEO 18th century British Huntsman Corp. politician, Salt Lake City orator, and actor 64 May/June 1996

Journal

Journal of Business StrategyEmerald Publishing

Published: Mar 1, 1996

There are no references for this article.