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The Joytoy Company A teaching case on the importance of effectively managing the value chain

The Joytoy Company A teaching case on the importance of effectively managing the value chain Purpose – The purpose of this paper is to increase the student's knowledge of the value chain and its importance in managing costs. Design/methodology/approach – The approach takes the form of a teaching case with practical implications, which also includes teaching notes. Findings – It is important to effectively manage a company's value chain. A clear understanding of the value chain, combined with effective management of all aspects of the value chain can often lead to a competitive advantage in today's business environment. Practical implications – A company can improve decision making with a clear understanding of the value chain. Originality/value – This case presents a practical and straightforward approach for instructors to explain the value chain concept and how important managing the value chain can be to the company's overall success. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Management Development Emerald Publishing

The Joytoy Company A teaching case on the importance of effectively managing the value chain

Lynne Patten
Journal of Management Development , Volume 27 (3): 10 – Mar 21, 2008
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Publisher
Emerald Publishing
Copyright
Copyright © 2008 Emerald Group Publishing Limited. All rights reserved.
ISSN
0262-1711
DOI
10.1108/02621710810858597
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to increase the student's knowledge of the value chain and its importance in managing costs. Design/methodology/approach – The approach takes the form of a teaching case with practical implications, which also includes teaching notes. Findings – It is important to effectively manage a company's value chain. A clear understanding of the value chain, combined with effective management of all aspects of the value chain can often lead to a competitive advantage in today's business environment. Practical implications – A company can improve decision making with a clear understanding of the value chain. Originality/value – This case presents a practical and straightforward approach for instructors to explain the value chain concept and how important managing the value chain can be to the company's overall success.

Journal

Journal of Management Development – Emerald Publishing

Published: Mar 21, 2008

Keywords: Costs; Value chain; Decision making

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