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The Japan That Can Say No Revisited

The Japan That Can Say No Revisited A note commenting on the recent book, The Japan That Can SayNo, written by Akio Morita and Shintaro Ishihara. Theauthors provide their own translation, interpretation and reactions tothe unusual views expressed in a book not intended for the US marketwhich generated an acrimonious US response. Notes the problems arisingfrom a loose translation and the usefulness of airinghostile opinion. The books main thrust seems to be that sayingNo may improve understanding and cooperation between twonations when economics are inextricably linked. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Marketing Review Emerald Publishing

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0265-1335
DOI
10.1108/EUM0000000001544
Publisher site
See Article on Publisher Site

Abstract

A note commenting on the recent book, The Japan That Can SayNo, written by Akio Morita and Shintaro Ishihara. Theauthors provide their own translation, interpretation and reactions tothe unusual views expressed in a book not intended for the US marketwhich generated an acrimonious US response. Notes the problems arisingfrom a loose translation and the usefulness of airinghostile opinion. The books main thrust seems to be that sayingNo may improve understanding and cooperation between twonations when economics are inextricably linked.

Journal

International Marketing ReviewEmerald Publishing

Published: May 1, 1991

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