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Internet Timeline v3.1
- Publisher
- Emerald Publishing
- Copyright
- Copyright © 1998 MCB UP Ltd. All rights reserved.
- ISSN
- 1066-2243
- DOI
- 10.1108/10662249810231087
- Publisher site
- See Article on Publisher Site
Abstract
Bank customers are divided into an Internet banking segment and a branch banking segment and it is argued the former is growing and the latter is declining. This development is predicted dramatically to change the distribution channel structure in the retail banking sector. Two important strategic distribution channel decisions face banks. The first is whether to target the branch banking segment or the Internet banking segment. The other regards the geographical area banks aim to serve. This can be the local/national area or several nations. Based on this, four pure distribution channel strategies and a dual strategy are identified and their advantages and disadvantages are discussed.
Journal
Internet Research – Emerald Publishing
Published: Oct 1, 1998
Keywords: Banking; Distribution channels; Internet; Strategy