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The Internet and global cultural transformation

The Internet and global cultural transformation In this article, we discuss the role of the internet in cultural changes and transformation. The traditional view is that inherent cultures affect business operations so corporations must be cognizant of the prevalent cultures in their operating environments. Frequently, failures of multinational corporations in new environments are often blamed on corporate lack of knowledge and understanding of these prevalent cultures. While this may still be true in today's environment, the influence of technology, particularly the internet in the 21st century, has been so significant that the world may be approaching a "unification of cultures". Thus, this paper argues that the internet will lead to a global cultural transformation that will enhance global business operations by removing cultural barriers that lead to sub-optimal business operations. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png foresight Emerald Publishing

The Internet and global cultural transformation

foresight , Volume 1 (1): 9 – Feb 1, 1999

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Publisher
Emerald Publishing
Copyright
Copyright © 1999 MCB UP Ltd. All rights reserved.
ISSN
1463-6689
DOI
10.1108/14636689910802034
Publisher site
See Article on Publisher Site

Abstract

In this article, we discuss the role of the internet in cultural changes and transformation. The traditional view is that inherent cultures affect business operations so corporations must be cognizant of the prevalent cultures in their operating environments. Frequently, failures of multinational corporations in new environments are often blamed on corporate lack of knowledge and understanding of these prevalent cultures. While this may still be true in today's environment, the influence of technology, particularly the internet in the 21st century, has been so significant that the world may be approaching a "unification of cultures". Thus, this paper argues that the internet will lead to a global cultural transformation that will enhance global business operations by removing cultural barriers that lead to sub-optimal business operations.

Journal

foresightEmerald Publishing

Published: Feb 1, 1999

Keywords: Globalization; Technology

There are no references for this article.