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- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 0265-1335
- DOI
- 10.1108/02651339210012438
- Publisher site
- See Article on Publisher Site
Abstract
Reports a survey of 352 Canadian exporters regarding their use ofintermediaries in exporting endeavours. Contrasts results with resultsobtained from other studies involving 394 American exporters. Testshypotheses regarding the effect of product type, export sales volume andnational exporting infrastructure differences on the various exportservices performed. Prior studies of American intermediaries showed anear inverse relationship between the perceived importance of specificexport services and the intermediaries level of performance of theseservices. Canadian exporters, however, feel that their intermediariesare meeting their exporting needs much more effectively.
Journal
International Marketing Review – Emerald Publishing
Published: Feb 1, 1992