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- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 0007-070X
- DOI
- 10.1108/00070709110007413
- Publisher site
- See Article on Publisher Site
Abstract
Considers the economic aspects of foodconsumption patterns by looking at the relationshipbetween value structures and personality profilesas a means for assessing consumers basic needorientations, and at eating behaviour as acompensatory strategy when otherthanphysiologicalneeds are frustrated. Seeks todemonstrate that the concept of values is apromising tool for ascertaining the conditions underwhich consumer behaviour phenomena might occur.Introduces the concepts of values and compensatoryeating behaviour in order to demonstrate theirrelevance for consumer behaviour research, anddescribes how these concepts can be measured.Presents some first results from an empirical study,conducted in West Germany, and concludes withsome remarks on the implications of its findings.
Journal
British Food Journal – Emerald Publishing
Published: Sep 1, 1991