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The influence of social isolation and loneliness on the intention to travel for tourism

The influence of social isolation and loneliness on the intention to travel for tourism This study aims to evaluate the factors influencing certain negative feelings, such as social isolation disorder and loneliness, on consumers’ intentions to travel for tourism.Design/methodology/approachThis quantitative research used a survey questionnaire composed of eight interval evaluation questions and six demographic variables for the data collection. A total of 290 usable responses were gathered from social networks. The evaluation of the Measurement Model adjustment and the verification of the research hypothesis was done by a structural equations modeling.FindingsThe results reveal that social isolation is not a monolithic construction; instead of that, it is a construct formed by two interrelated factors, the social isolation itself, involving the individual and her/his personality, and the social integration, a factor of situational order, referring to the relations of the individual with his reference group. Factors are influenced by the ease/difficulty of the individual, in cultivating relationships with other people and significantly influence the intention to travel for tourism.Practical implicationsThe study contributes to tourism management by breaking the phenomenon down into two dimensions and evaluating the impact of each of them on consumer attitudes, which should be very useful for the segmentation and positioning of tourism products.Originality/valueResults support the evidence reported by Murphy, who found that people tend to want to make friends, but that this tendency did not appear to be evident about travel and supported Hawthorne’s findings, that the more socially isolated people are, the less they will want to interact with others, demonstrating that social isolation is indeed an inhibitor of social interaction. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Consumer Behavior in Tourism and Hospitality Emerald Publishing

The influence of social isolation and loneliness on the intention to travel for tourism

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References (40)

Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
2752-6666
eISSN
2752-6674
DOI
10.1108/cbth-08-2022-0164
Publisher site
See Article on Publisher Site

Abstract

This study aims to evaluate the factors influencing certain negative feelings, such as social isolation disorder and loneliness, on consumers’ intentions to travel for tourism.Design/methodology/approachThis quantitative research used a survey questionnaire composed of eight interval evaluation questions and six demographic variables for the data collection. A total of 290 usable responses were gathered from social networks. The evaluation of the Measurement Model adjustment and the verification of the research hypothesis was done by a structural equations modeling.FindingsThe results reveal that social isolation is not a monolithic construction; instead of that, it is a construct formed by two interrelated factors, the social isolation itself, involving the individual and her/his personality, and the social integration, a factor of situational order, referring to the relations of the individual with his reference group. Factors are influenced by the ease/difficulty of the individual, in cultivating relationships with other people and significantly influence the intention to travel for tourism.Practical implicationsThe study contributes to tourism management by breaking the phenomenon down into two dimensions and evaluating the impact of each of them on consumer attitudes, which should be very useful for the segmentation and positioning of tourism products.Originality/valueResults support the evidence reported by Murphy, who found that people tend to want to make friends, but that this tendency did not appear to be evident about travel and supported Hawthorne’s findings, that the more socially isolated people are, the less they will want to interact with others, demonstrating that social isolation is indeed an inhibitor of social interaction.

Journal

Consumer Behavior in Tourism and HospitalityEmerald Publishing

Published: Feb 8, 2023

Keywords: Social isolation; Attitudes to traveling; Intention to travel; Loneliness disorder

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