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The influence of managers’ social networking information on job applicants

The influence of managers’ social networking information on job applicants The purpose of this paper is to investigate the prevalence and influence of social network website (SNW) content about alcohol use and abuse on job applicant reactions to their prospective immediate supervisor and toward applying for the job.Design/methodology/approachIn Study 1, raters coded photographs and photo captions found on 1,048 personal SNWs of US managers or business owners. Approximately 22 percent of managers’ personal SNWs contained references to alcohol, providing a base rate large enough to warrant further research. In Study 2, laboratory experiment participants saw a fictitious company’s website including a professional managerial profile. A 3 × 3 factorial design then varied whether the prospective manager’s comments on his personal SNW emphasized professional activities, social drinking, or alcohol abuse; also, the manager’s friends’ comments emphasized work activities, social drinking, or alcohol abuse. A control group did not see a personal SNW.FindingsAlcohol abuse information on personal SNWs – whether posted by the manager or by the manager’s friends – negatively affected attitudes toward the manager. Alcohol abuse information posted by the manager (but not by the manager’s friends) decreased the willingness of participants to apply for the position. These findings were consistent with the Brunswick Lens Model and the warranting hypothesis.Originality/valueThis is the first study to investigate managerial SNW content and it effects upon prospective job seekers’ attitudes. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Evidence-based HRM: a Global Forum for Empirical Scholarship Emerald Publishing

The influence of managers’ social networking information on job applicants

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Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
2049-3983
DOI
10.1108/ebhrm-03-2018-0023
Publisher site
See Article on Publisher Site

Abstract

The purpose of this paper is to investigate the prevalence and influence of social network website (SNW) content about alcohol use and abuse on job applicant reactions to their prospective immediate supervisor and toward applying for the job.Design/methodology/approachIn Study 1, raters coded photographs and photo captions found on 1,048 personal SNWs of US managers or business owners. Approximately 22 percent of managers’ personal SNWs contained references to alcohol, providing a base rate large enough to warrant further research. In Study 2, laboratory experiment participants saw a fictitious company’s website including a professional managerial profile. A 3 × 3 factorial design then varied whether the prospective manager’s comments on his personal SNW emphasized professional activities, social drinking, or alcohol abuse; also, the manager’s friends’ comments emphasized work activities, social drinking, or alcohol abuse. A control group did not see a personal SNW.FindingsAlcohol abuse information on personal SNWs – whether posted by the manager or by the manager’s friends – negatively affected attitudes toward the manager. Alcohol abuse information posted by the manager (but not by the manager’s friends) decreased the willingness of participants to apply for the position. These findings were consistent with the Brunswick Lens Model and the warranting hypothesis.Originality/valueThis is the first study to investigate managerial SNW content and it effects upon prospective job seekers’ attitudes.

Journal

Evidence-based HRM: a Global Forum for Empirical ScholarshipEmerald Publishing

Published: Jul 15, 2019

Keywords: Social media; Personnel selection; Organizational attraction; Alcohol abuse; Brunswick lens model; Social networking websites; Warranting hypothesis

References