The influence of information and advice on competitive strategy definition in small‐ and medium‐sized enterprises

The influence of information and advice on competitive strategy definition in small‐ and... Although strategy development in large corporations has been well documented, the process of formulating strategy in small firms has not been extensively investigated by researchers. The process in small firms does not reflect exhaustive strategic analysis, but rather, a personality driven, opportunistic or instinctive approach, channelled through an emergent planning process. This study builds on recent work examining the planning patterns and approaches of small firms by integrating an understanding of the nature and extent of information and advice sought and received by the firm, and how that interaction influences the formation of competitive strategy. Results of this qualitative study point to more formal sources of advice such as providers of professional advisory services being bypassed due to a perceived lack of relevance of their information and planning advice to the SME's specific industry context. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Qualitative Market Research: An International Journal Emerald Publishing

The influence of information and advice on competitive strategy definition in small‐ and medium‐sized enterprises

Loading next page...
 
/lp/emerald-publishing/the-influence-of-information-and-advice-on-competitive-strategy-rfsXPAapV4
Publisher
Emerald Publishing
Copyright
Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
ISSN
1352-2752
DOI
10.1108/13522750410530039
Publisher site
See Article on Publisher Site

Abstract

Although strategy development in large corporations has been well documented, the process of formulating strategy in small firms has not been extensively investigated by researchers. The process in small firms does not reflect exhaustive strategic analysis, but rather, a personality driven, opportunistic or instinctive approach, channelled through an emergent planning process. This study builds on recent work examining the planning patterns and approaches of small firms by integrating an understanding of the nature and extent of information and advice sought and received by the firm, and how that interaction influences the formation of competitive strategy. Results of this qualitative study point to more formal sources of advice such as providers of professional advisory services being bypassed due to a perceived lack of relevance of their information and planning advice to the SME's specific industry context.

Journal

Qualitative Market Research: An International JournalEmerald Publishing

Published: Jun 1, 2004

Keywords: Competitive strategy; Small to medium‐sized enterprises

References

  • Strategic planning and financial performance: a meta‐analytic review
    Boyd, B.K.
  • Planning and financial performance of small, mature firms
    Bracker, J.; Pearson, J.N.
  • Qualitative research issues at the marketing/entrepreneurship interface
    Carson, D.; Coviello, N.
  • Strategic awareness, personal commitment and the process of planning in small business
    Gibb, A.A.; Scott, M.
  • The development and application of a qualitative approach to researching the marketing networks of small firm entrepreneurs
    Hill, J.; McGowan, P.; Drummond, P.
  • Strategic decision models: integrating different perspectives
    Hitt, M.A.; Tyler, B.B.
  • Strategic dimensions in marketing planning: large versus small/medium companies in the Indian television market
    Kinra, N.
  • Related diversification, core competencies and corporate performance
    Markides, C.C.; Williamson, P.J.
  • Of strategies deliberate and emergent
    Mintzberg, H.; Waters, J.A.
  • Leader style in strategy and organizational performance: an integrative framework
    Nahavandi, A.; Malekzedah, A.R.
  • Using qualitative research to establish SME support needs
    Sparrow, J.

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create folders to
organize your research

Export folders, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month