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The purpose of this study is to propose and test a model that is composed of immersion, perceived attractiveness, happiness, satisfaction and behavioral intention in light of the extended cognitive-affective-conative model.Design/methodology/approachTo test the suggested research model, 271 genuine on-site questionnaires were gathered.FindingsImmersion was found to positively affect perceived attractiveness and happiness. It is also suggested that perceived attractiveness and happiness mediate the association between immersion and tourist satisfaction.Research limitations/implicationsThis study also has advantageous marketing and management implications for destination managers and marketers to improve tourist satisfaction.Originality/valueAs per the authors’ knowledge, this is the very first study that inspects the mechanism by which how immersion influences tourist satisfaction.
Tourism Review – Emerald Publishing
Published: Jan 20, 2023
Keywords: Travel experience; Immersion; Perceived destination attractiveness; Happiness; Tourist satisfaction; 旅游体验; 沉浸感; 感知吸引力; 幸福感; 游客满意度; Experiencia de viaje; Inmersión; Atractivo del destino percibido; Felicidad; Satisfacción del turista
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