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The influence of immersion on tourists’ satisfaction via perceived attractiveness and happiness

The influence of immersion on tourists’ satisfaction via perceived attractiveness and happiness The purpose of this study is to propose and test a model that is composed of immersion, perceived attractiveness, happiness, satisfaction and behavioral intention in light of the extended cognitive-affective-conative model.Design/methodology/approachTo test the suggested research model, 271 genuine on-site questionnaires were gathered.FindingsImmersion was found to positively affect perceived attractiveness and happiness. It is also suggested that perceived attractiveness and happiness mediate the association between immersion and tourist satisfaction.Research limitations/implicationsThis study also has advantageous marketing and management implications for destination managers and marketers to improve tourist satisfaction.Originality/valueAs per the authors’ knowledge, this is the very first study that inspects the mechanism by which how immersion influences tourist satisfaction. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Tourism Review Emerald Publishing

The influence of immersion on tourists’ satisfaction via perceived attractiveness and happiness

Li, Fangxuan (Sam); Shang, Yuanyuan; Su, Qianqian
Tourism Review , Volume 78 (1): 20 – Jan 20, 2023
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Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1660-5373
eISSN
1660-5373
DOI
10.1108/tr-02-2022-0078
Publisher site
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Abstract

The purpose of this study is to propose and test a model that is composed of immersion, perceived attractiveness, happiness, satisfaction and behavioral intention in light of the extended cognitive-affective-conative model.Design/methodology/approachTo test the suggested research model, 271 genuine on-site questionnaires were gathered.FindingsImmersion was found to positively affect perceived attractiveness and happiness. It is also suggested that perceived attractiveness and happiness mediate the association between immersion and tourist satisfaction.Research limitations/implicationsThis study also has advantageous marketing and management implications for destination managers and marketers to improve tourist satisfaction.Originality/valueAs per the authors’ knowledge, this is the very first study that inspects the mechanism by which how immersion influences tourist satisfaction.

Journal

Tourism Review – Emerald Publishing

Published: Jan 20, 2023

Keywords: Travel experience; Immersion; Perceived destination attractiveness; Happiness; Tourist satisfaction; 旅游体验; 沉浸感; 感知吸引力; 幸福感; 游客满意度; Experiencia de viaje; Inmersión; Atractivo del destino percibido; Felicidad; Satisfacción del turista

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