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The Influence of Environmental Change on the Marketing Practices of Building Societies

The Influence of Environmental Change on the Marketing Practices of Building Societies The marketing environment for the financial services industry in the UK is experiencing a period of rapid change. How building societies are preparing to meet the demands of the 1990s is shown by examining the level to which the marketing concept has been adopted, and the extent to which various marketing techniques are being used. Based on empirical findings, it was determined that major differences exist among building societies in their approaches to marketing. This is particularly evident in comparisons between larger and smaller societies. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Journal of Marketing Emerald Publishing

The Influence of Environmental Change on the Marketing Practices of Building Societies

Scott Edgett; Des Thwaites
European Journal of Marketing , Volume 24 (12): 13 – Dec 1, 1990
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Publisher
Emerald Publishing
Copyright
Copyright © 1990 MCB UP Ltd. All rights reserved.
ISSN
0309-0566
DOI
10.1108/03090569010136881
Publisher site
See Article on Publisher Site

Abstract

The marketing environment for the financial services industry in the UK is experiencing a period of rapid change. How building societies are preparing to meet the demands of the 1990s is shown by examining the level to which the marketing concept has been adopted, and the extent to which various marketing techniques are being used. Based on empirical findings, it was determined that major differences exist among building societies in their approaches to marketing. This is particularly evident in comparisons between larger and smaller societies.

Journal

European Journal of Marketing – Emerald Publishing

Published: Dec 1, 1990

Keywords: Building societies; Marketing concepts; Marketing; Services marketing; United Kingdom; Marketing management

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