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The industry champion approach to developing work-based learning

The industry champion approach to developing work-based learning Purpose– The purpose of this paper is to investigate the effectiveness of using industry champions (ICs) to inform curriculum development for work-based learning and to probe their perceptions of and attitudes towards work-based learning. The research took place as part of a project that ran from 2009 to 2012. Design/methodology/approach– The research adopted a grounded theoretical framework. Data were gathered through semi-structured interviews. Findings– The ICs had positive attitudes towards work-based learning which did not change significantly throughout the timeframe of the project. Their involvement was very useful with respect to curriculum development but less so for marketing and recruitment of learners. Research limitations/implications– The participant pool was small. Practical implications– The involvement of ICs in curriculum design of work-based learning is effective. Originality/value– This industry champion model of curriculum development is novel and identifies an effective way for academia to design bespoke work-based learning activities. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Higher Education, Skills and Work-based Learning Emerald Publishing

The industry champion approach to developing work-based learning

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
2042-3896
DOI
10.1108/HESWBL-02-2015-0008
Publisher site
See Article on Publisher Site

Abstract

Purpose– The purpose of this paper is to investigate the effectiveness of using industry champions (ICs) to inform curriculum development for work-based learning and to probe their perceptions of and attitudes towards work-based learning. The research took place as part of a project that ran from 2009 to 2012. Design/methodology/approach– The research adopted a grounded theoretical framework. Data were gathered through semi-structured interviews. Findings– The ICs had positive attitudes towards work-based learning which did not change significantly throughout the timeframe of the project. Their involvement was very useful with respect to curriculum development but less so for marketing and recruitment of learners. Research limitations/implications– The participant pool was small. Practical implications– The involvement of ICs in curriculum design of work-based learning is effective. Originality/value– This industry champion model of curriculum development is novel and identifies an effective way for academia to design bespoke work-based learning activities.

Journal

Higher Education, Skills and Work-based LearningEmerald Publishing

Published: May 9, 2016

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