The Impregnable Japanese Market: Fact or Fiction?

The Impregnable Japanese Market: Fact or Fiction? Japanese trade barriers purportedly contribute to the escalating US trade deficit with Japan. But Japan’s trade barriers are no more restrictive than those found in the US. Many US firms have used traditional and innovative marketing strategies successfully in the Japanese market. The marketing strategies that have led to that success are outlined. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png American Journal of Business Emerald Publishing

The Impregnable Japanese Market: Fact or Fiction?

American Journal of Business, Volume 3 (1): 4 – Apr 22, 1988

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Publisher
Emerald Publishing
Copyright
Copyright © 1988 MCB UP Ltd. All rights reserved.
ISSN
1935-5181
DOI
10.1108/19355181198800001
Publisher site
See Article on Publisher Site

Abstract

Japanese trade barriers purportedly contribute to the escalating US trade deficit with Japan. But Japan’s trade barriers are no more restrictive than those found in the US. Many US firms have used traditional and innovative marketing strategies successfully in the Japanese market. The marketing strategies that have led to that success are outlined.

Journal

American Journal of BusinessEmerald Publishing

Published: Apr 22, 1988

Keywords: Japanese trade barriers; Trade policy; Marketing strategies

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