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The Importance of Price in International Business Development

The Importance of Price in International Business Development Pricing is an important issue in international marketing. In this article the author discusses the concept of price, how to respond to price change in international markets, the marketing mix and price, customer response to price changes, setting objectives for international pricing, key questions to ask in international pricing, and the threat of competition in international pricing. The article also discusses how to meet competition in international markets. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Journal of Marketing Emerald Publishing

The Importance of Price in International Business Development

European Journal of Marketing , Volume 23 (11): 6 – Nov 1, 1989

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Publisher
Emerald Publishing
Copyright
Copyright © 1989 MCB UP Ltd. All rights reserved.
ISSN
0309-0566
DOI
10.1108/03090569010000764
Publisher site
See Article on Publisher Site

Abstract

Pricing is an important issue in international marketing. In this article the author discusses the concept of price, how to respond to price change in international markets, the marketing mix and price, customer response to price changes, setting objectives for international pricing, key questions to ask in international pricing, and the threat of competition in international pricing. The article also discusses how to meet competition in international markets.

Journal

European Journal of MarketingEmerald Publishing

Published: Nov 1, 1989

Keywords: Competition; International marketing; Pricing; International pricing

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