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- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 0954-7541
- DOI
- 10.1108/eb008697
- Publisher site
- See Article on Publisher Site
Abstract
This article explores the importance, measurement and use of nonfinancial performance measures in the wine industry. Results are compared to a similar study done on US Fortune 500 and Canadian Post 300 companies. Findings indicate that a large percentage of US wineries believe in the importance of nonfinancial performance measures, especially in the areas of processproduct quality and overall customer satisfaction. On average, less than half the wineries are actually measuring for these factors. Also, while some wineries measure nonfinancial performance, they then do not use the results of their findings in making strategic business decisions. The wineries differed from the Fortune 500 and Post 300 companies in that they ranked the measurement of employee involvement much higher in importance and market performance measurement much lower in importance.
Journal
International Journal of Wine Marketing – Emerald Publishing
Published: Mar 1, 1999