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The Importance of Labelling Examined in Food Marketing

The Importance of Labelling Examined in Food Marketing Examines the importance of labelling in relation to the content and presentation of food claims and chemical additives in branded processed food products. Seeks to establish how food manufacturers might improve their labelling strategies in order to gain a competitive edge in the market. Suggests two strategies: giving prominence to executions (such as source effects) or, alternatively, to the appeal or quality of information provided. Their relative importance is contingent on how information is received and processed by the consumer. Looks at factors influencing this, and suggests that manufacturers should ensure labelling is clear to enable consumers to make better‐informed decisions on product quality. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Journal of Marketing Emerald Publishing

The Importance of Labelling Examined in Food Marketing

European Journal of Marketing , Volume 28 (2): 11 – Feb 1, 1994

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Publisher
Emerald Publishing
Copyright
Copyright © 1994 MCB UP Ltd. All rights reserved.
ISSN
0309-0566
DOI
10.1108/03090569410055283
Publisher site
See Article on Publisher Site

Abstract

Examines the importance of labelling in relation to the content and presentation of food claims and chemical additives in branded processed food products. Seeks to establish how food manufacturers might improve their labelling strategies in order to gain a competitive edge in the market. Suggests two strategies: giving prominence to executions (such as source effects) or, alternatively, to the appeal or quality of information provided. Their relative importance is contingent on how information is received and processed by the consumer. Looks at factors influencing this, and suggests that manufacturers should ensure labelling is clear to enable consumers to make better‐informed decisions on product quality.

Journal

European Journal of MarketingEmerald Publishing

Published: Feb 1, 1994

Keywords: Consumers; Data processing; Food industry; Labelling; Supermarkets

References