A relevant, timely issue in the professional services area is that of marketing. Should professional service providers actively market their services And, if so, how Many professionals have already stepped into the marketing arena, but without first understanding the nature of their target markets. This article concentrates on one area of the user market that should be known and understood by all professional service marketers What level of consumer interest or perceived personal importance typifies the purchase of a professional service
Journal of Services Marketing – Emerald Publishing
Published: Jan 1, 1988
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