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THE IMPORTANCE CONSUMERS PLACE ON PROFESSIONAL SERVICES

THE IMPORTANCE CONSUMERS PLACE ON PROFESSIONAL SERVICES A relevant, timely issue in the professional services area is that of marketing. Should professional service providers actively market their services And, if so, how Many professionals have already stepped into the marketing arena, but without first understanding the nature of their target markets. This article concentrates on one area of the user market that should be known and understood by all professional service marketers What level of consumer interest or perceived personal importance typifies the purchase of a professional service http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Services Marketing Emerald Publishing

THE IMPORTANCE CONSUMERS PLACE ON PROFESSIONAL SERVICES

Webster, Cynthia
Journal of Services Marketing , Volume 2 (1): 12 – Jan 1, 1988
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0887-6045
DOI
10.1108/eb024718
Publisher site
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Abstract

A relevant, timely issue in the professional services area is that of marketing. Should professional service providers actively market their services And, if so, how Many professionals have already stepped into the marketing arena, but without first understanding the nature of their target markets. This article concentrates on one area of the user market that should be known and understood by all professional service marketers What level of consumer interest or perceived personal importance typifies the purchase of a professional service

Journal

Journal of Services Marketing – Emerald Publishing

Published: Jan 1, 1988

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