PurposeWith the increased stress on sustainability and food security, in addition, the need towards halting environmental deprivation has focused attention on green fertilizer technology (GFT), which is the means of improving the situation causing the rising environmental concern. It also gives efficient use of farm resources which can help to protect crops. Moreover, the adoption of GFT is one aspect to answer the problem in regards to the sustainable environment. In the year 1980, an initiative took place to simplify the adoption decision in the developing countries. Regardless of the low adoption rate elsewhere, comparable exertions in the current year have originated in developing countries. Accepting those primary factors that influence the adoption of GFT is very important. The paper aims to discuss these issues.Design/methodology/approachThis study re-examines these factors and draws policy implications from that review for future actions. This research study re-examines them, based on other studies examining the inadequate adoption of GFT in developing countries, by generalising their conclusions to clarify why farmers have or have not made the decision to adopt GFT. The ability to address that awareness enables the theory of planned behaviour (TPB) model to predict the farmer’s intention of acceptability of the GFT. By following a socio-psychological approach, by using TPB, the researchers have found out the paddy farmers’ adoption decision towards GFT. The researchers later discuss the implications for promoting the adoption of GFT, which delivers suggestions for the upcoming research study.FindingsThe idea of this research study is to seek farmers’ understanding about environmental attitudes in connection with conservation behaviour. The overall aim of this paper is to conceptualise the framework created by amending the environmental concern amongst paddy farmers towards GFT.Originality/valueThis research study will allow more academic consideration and may direct future research on the empirical findings on the environmental concern through the proposed conceptual framework amongst paddy farmers in Malaysia.
World Journal of Science, Technology and Sustainable Development – Emerald Publishing
Published: Oct 2, 2017