The use of the Internet is becoming more prevalent all the time in the investor relations (IR) activities of firms. This paper explores how the Internet can be used and integrated into the existing IR activities of firms. It argues that the Internet is having a significant impact on IR practices, changing the specific techniques and activities associated with IR. As shown with several examples, the Internet can substantially change how a firm communicates with investment community stakeholders in terms of both its one‐way communication efforts directed at information dissemination and its two‐way communication efforts directed at interactive dialogue.
Journal of Communication Management – Emerald Publishing
Published: Apr 1, 2001
Keywords: Investor relations; Financial analysts; Internet; Communications theory
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