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The impact of the Internet on the investor relations activities of firms

The impact of the Internet on the investor relations activities of firms The use of the Internet is becoming more prevalent all the time in the investor relations (IR) activities of firms. This paper explores how the Internet can be used and integrated into the existing IR activities of firms. It argues that the Internet is having a significant impact on IR practices, changing the specific techniques and activities associated with IR. As shown with several examples, the Internet can substantially change how a firm communicates with investment community stakeholders in terms of both its one‐way communication efforts directed at information dissemination and its two‐way communication efforts directed at interactive dialogue. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Communication Management Emerald Publishing

The impact of the Internet on the investor relations activities of firms

Journal of Communication Management , Volume 5 (2): 13 – Apr 1, 2001

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Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
1363-254X
DOI
10.1108/13632540110806730
Publisher site
See Article on Publisher Site

Abstract

The use of the Internet is becoming more prevalent all the time in the investor relations (IR) activities of firms. This paper explores how the Internet can be used and integrated into the existing IR activities of firms. It argues that the Internet is having a significant impact on IR practices, changing the specific techniques and activities associated with IR. As shown with several examples, the Internet can substantially change how a firm communicates with investment community stakeholders in terms of both its one‐way communication efforts directed at information dissemination and its two‐way communication efforts directed at interactive dialogue.

Journal

Journal of Communication ManagementEmerald Publishing

Published: Apr 1, 2001

Keywords: Investor relations; Financial analysts; Internet; Communications theory

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