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In the mid 1990's the East Asia Pacific region was looking forward to an unprecedented period of tourism growth. Tourism is subject like any other industry to external economic forces and the successful implementation of tourism strategy is dependent on a continuing favourable economic climate. Signs of the economic timebomb in the Asia Pacific region had been evident, but largely ignored. The impact of the economic crisis has meant that at least in the short to medium term optimistic tourism projections have been put on hold. This paper looks at the background to the Asian financial crisis and the impact that it has had on tourism strategy in Singapore. It highlights both the problems and opportunities which have arisen as a result.
The Tourist Review – Emerald Publishing
Published: Mar 1, 1999
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