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The impact of religiosity on luxury brand consumption: the case of Saudi consumers

The impact of religiosity on luxury brand consumption: the case of Saudi consumers The purpose of this study was to examine the impact of religiosity on luxury brand consumption among Muslim women.Design/methodology/approachA total of 322 women were surveyed. Data was collected in the capital city of Saudi Arabia and assessed using SEM.FindingsThe findings revealed that religion impacts consumers’ attitudes towards luxury brand consumption. A positive relationship was found between attitude towards luxury and luxury consumption. Also, attitude towards luxury mediated the relation between religiosity and luxury consumption.Originality/valueThe study’s findings serve to remind the retailers in Islamic countries to keep in mind the importance of religion in consumers’ preferences and selections. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Islamic Marketing Emerald Publishing

The impact of religiosity on luxury brand consumption: the case of Saudi consumers

Journal of Islamic Marketing , Volume 12 (4): 13 – May 12, 2021

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Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1759-0833
DOI
10.1108/jima-11-2016-0091
Publisher site
See Article on Publisher Site

Abstract

The purpose of this study was to examine the impact of religiosity on luxury brand consumption among Muslim women.Design/methodology/approachA total of 322 women were surveyed. Data was collected in the capital city of Saudi Arabia and assessed using SEM.FindingsThe findings revealed that religion impacts consumers’ attitudes towards luxury brand consumption. A positive relationship was found between attitude towards luxury and luxury consumption. Also, attitude towards luxury mediated the relation between religiosity and luxury consumption.Originality/valueThe study’s findings serve to remind the retailers in Islamic countries to keep in mind the importance of religion in consumers’ preferences and selections.

Journal

Journal of Islamic MarketingEmerald Publishing

Published: May 12, 2021

Keywords: Saudi; Religiosity; Attitude; Luxury brand consumption

References