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The Impact of Noalcohol and Lowalcohol Products on the UK On and Offlicence Markets

The Impact of Noalcohol and Lowalcohol Products on the UK On and Offlicence Markets Studies the development in the UK of the market for noand lowalcohol beers and lagers NABLABs since the late 1970s. Shows from annual sales figures for the total market and of advertising expenditures how the growth of the market has been related to levels of promotional investment. Also shows the extent to which British brewers have tried to climb on board the NABLAB bandwagon and as a result have introduced a profusion of products, most of them without serious promotional support, and many of them of dubious quality. Takes the view that if the NABLAB sector is to grow into a sizeable part of the UK beer market then a rationalization of products should occur and products that continue should be wellsupported and of high quality. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Wine Marketing Emerald Publishing

The Impact of Noalcohol and Lowalcohol Products on the UK On and Offlicence Markets

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0954-7541
DOI
10.1108/eb008591
Publisher site
See Article on Publisher Site

Abstract

Studies the development in the UK of the market for noand lowalcohol beers and lagers NABLABs since the late 1970s. Shows from annual sales figures for the total market and of advertising expenditures how the growth of the market has been related to levels of promotional investment. Also shows the extent to which British brewers have tried to climb on board the NABLAB bandwagon and as a result have introduced a profusion of products, most of them without serious promotional support, and many of them of dubious quality. Takes the view that if the NABLAB sector is to grow into a sizeable part of the UK beer market then a rationalization of products should occur and products that continue should be wellsupported and of high quality.

Journal

International Journal of Wine Marketing – Emerald Publishing

Published: Jan 1, 1992

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