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The impact of “green‐collar workers” on organizations

The impact of “green‐collar workers” on organizations Purpose – The purpose of this paper is to develop a better understanding of the presence of “green‐collar workers” in organizations, including whether their perception of the organization with regard to environmental activities would affect their willingness to recommend the employer to others. It also aims to analyse generational differences with regard to this phenomenon. Design/methodology/approach – The study used a survey developed from other research on green‐collar workers. It was distributed electronically and the data analysed using primarily १ 2 and analysis of variance (ANOVA). Findings – There were differences in knowledge levels regarding environmental topics such as the Kyoto treaty and the Green‐Collar Jobs Act. Significant correlations were also found among the variables of generation, willingness to recommend employer, and importance of school/workplace being environmentally friendly. Research limitations/implications – The use of an online survey was a limitation due to the need for technology access to respond. Despite this limitation, subjects included sufficient members of all four generations to perform the analyzes. Practical implications – Organizations that are trying to “go green” may well benefit from improved employee relations as a result. Employees who are interested in environmental issues will more likely recommend their companies to others when they feel the organization reflects their interest. Originality/value – Other studies have not included gender or generational aspects of the issue of environmentalism in their work. This empirical study also investigates the relationship between organizations’ environmental activities, employee perceptions of the organization, and their willingness to recommend their company to others. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Management Research Review Emerald Publishing

The impact of “green‐collar workers” on organizations

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Publisher
Emerald Publishing
Copyright
Copyright © 2010 Emerald Group Publishing Limited. All rights reserved.
ISSN
2040-8269
DOI
10.1108/01409171011041929
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to develop a better understanding of the presence of “green‐collar workers” in organizations, including whether their perception of the organization with regard to environmental activities would affect their willingness to recommend the employer to others. It also aims to analyse generational differences with regard to this phenomenon. Design/methodology/approach – The study used a survey developed from other research on green‐collar workers. It was distributed electronically and the data analysed using primarily १ 2 and analysis of variance (ANOVA). Findings – There were differences in knowledge levels regarding environmental topics such as the Kyoto treaty and the Green‐Collar Jobs Act. Significant correlations were also found among the variables of generation, willingness to recommend employer, and importance of school/workplace being environmentally friendly. Research limitations/implications – The use of an online survey was a limitation due to the need for technology access to respond. Despite this limitation, subjects included sufficient members of all four generations to perform the analyzes. Practical implications – Organizations that are trying to “go green” may well benefit from improved employee relations as a result. Employees who are interested in environmental issues will more likely recommend their companies to others when they feel the organization reflects their interest. Originality/value – Other studies have not included gender or generational aspects of the issue of environmentalism in their work. This empirical study also investigates the relationship between organizations’ environmental activities, employee perceptions of the organization, and their willingness to recommend their company to others.

Journal

Management Research ReviewEmerald Publishing

Published: Apr 23, 2010

Keywords: Corporate social responsibility; Environmental management; Legislation; Gender; Employee behaviour; United States of America

References

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