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The impact of gender on the personal financial planning process Should financial advisors tailor their process to the gender of the client?

The impact of gender on the personal financial planning process Should financial advisors tailor... Purpose – To research the gender literature in order to determine whether it is advisable for a financial advisor to adjust their planning and advising processes based on the gender of their client. Design/methodology/approach – To correlate the gender literature with the personal financial planning process in order to determine whether advisors should adjust their approach based on the gender of their client. Findings – The gender literature reveals significant differences concerning how men and women invest; consequently, it is felt that it is advisable for financial advisors to tailor their approach based on the gender of their client. Research limitations/implications – The financial planning process should be modified to incorporate the gender of the client. Practical implications – Financial advisors should tailor their approach to the gender of their clients in order to ideal with them more effectively. Originality/value – As female investors grow in importance, processes should be modified or adjusted in order to accommodated their preferences. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Humanomics Emerald Publishing

The impact of gender on the personal financial planning process Should financial advisors tailor their process to the gender of the client?

Humanomics , Volume 22 (4): 16 – Oct 1, 2006

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Publisher
Emerald Publishing
Copyright
Copyright © 2006 Emerald Group Publishing Limited. All rights reserved.
ISSN
0828-8666
DOI
10.1108/08288660610710746
Publisher site
See Article on Publisher Site

Abstract

Purpose – To research the gender literature in order to determine whether it is advisable for a financial advisor to adjust their planning and advising processes based on the gender of their client. Design/methodology/approach – To correlate the gender literature with the personal financial planning process in order to determine whether advisors should adjust their approach based on the gender of their client. Findings – The gender literature reveals significant differences concerning how men and women invest; consequently, it is felt that it is advisable for financial advisors to tailor their approach based on the gender of their client. Research limitations/implications – The financial planning process should be modified to incorporate the gender of the client. Practical implications – Financial advisors should tailor their approach to the gender of their clients in order to ideal with them more effectively. Originality/value – As female investors grow in importance, processes should be modified or adjusted in order to accommodated their preferences.

Journal

HumanomicsEmerald Publishing

Published: Oct 1, 2006

Keywords: Gender; Investors; Women; Personal finance

References