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The Impact of Consumer Trends on Corporate Strategy

The Impact of Consumer Trends on Corporate Strategy Over the past few decades, the American corporate community operated in an environment of rapid growth, changing technology, and aggressive expansion into world markets. Throughout this period, productivity increased consistently, resulting in an everclimbing GNP. With this rising tide of economic progress, the material and social rewards available to the American consumer appeared to be unlimited. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

The Impact of Consumer Trends on Corporate Strategy

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb038979
Publisher site
See Article on Publisher Site

Abstract

Over the past few decades, the American corporate community operated in an environment of rapid growth, changing technology, and aggressive expansion into world markets. Throughout this period, productivity increased consistently, resulting in an everclimbing GNP. With this rising tide of economic progress, the material and social rewards available to the American consumer appeared to be unlimited.

Journal

Journal of Business Strategy – Emerald Publishing

Published: Jan 1, 1983

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