Today's long haul travelers require destination information before they travel to a destination, and also while they are at the destination. The increasing complexity of the tourism industry and the increasing sophistication and diversity of travelers, makes access to this information both more important and more difficult, especially for long haul destinations. Indeed there are substantial search costs for travelers to identify products in long haul destinations. More accessible information sources on a destination's facilities can reduce the substantial search costs that are incurred in the planning and organization of a long haul trip, and thereby facilitate market transactions in the destinations.
The Tourist Review – Emerald Publishing
Published: Apr 1, 1993
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