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The impact of changing seasons on in-destination tourist behaviour

The impact of changing seasons on in-destination tourist behaviour The purpose of this paper is to develop a conceptual framework that examines the impacts of changing seasons on tourism.Design/methodology/approachThe paper presents a conceptual process model of the impact of seasons on all aspects of in-destination tourist behaviour. The model is developed from the literature and is then tested using Cairns, Australia as a case study.FindingsSeasons influence the actual and perceived range of products/experiences available, which dictate the pull features of a destination, that in turn, influence who comes and why they come. Combined the activity sets and visitor profile define in-destination behaviour and, ultimately, satisfaction.Research limitations/implicationsThe study fills a needed research gap in two ways. Firstly, it explains conceptually and then tests empirically how changes in seasons affect the delivery of tourism products and experiences. Secondly, it adds significantly to our understanding of the factors that influence in-destination behaviour.Practical implicationsManagerial implications for destination management organisations are identified.Originality/valueThis paper presents a new conceptual process model for a previously unexamined issue. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Tourism Review Emerald Publishing

The impact of changing seasons on in-destination tourist behaviour

McKercher, Bob; Prideaux, Bruce; Thompson, Michelle
Tourism Review , Volume 79 (6): 13 – Aug 2, 2024
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References (59)

Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1660-5373
eISSN
1660-5373
DOI
10.1108/tr-06-2023-0420
Publisher site
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Abstract

The purpose of this paper is to develop a conceptual framework that examines the impacts of changing seasons on tourism.Design/methodology/approachThe paper presents a conceptual process model of the impact of seasons on all aspects of in-destination tourist behaviour. The model is developed from the literature and is then tested using Cairns, Australia as a case study.FindingsSeasons influence the actual and perceived range of products/experiences available, which dictate the pull features of a destination, that in turn, influence who comes and why they come. Combined the activity sets and visitor profile define in-destination behaviour and, ultimately, satisfaction.Research limitations/implicationsThe study fills a needed research gap in two ways. Firstly, it explains conceptually and then tests empirically how changes in seasons affect the delivery of tourism products and experiences. Secondly, it adds significantly to our understanding of the factors that influence in-destination behaviour.Practical implicationsManagerial implications for destination management organisations are identified.Originality/valueThis paper presents a new conceptual process model for a previously unexamined issue.

Journal

Tourism Review – Emerald Publishing

Published: Aug 2, 2024

Keywords: Seasons; Motive; Pull factors; Cairns; Product development; Marketing; 季节; 动机; 吸引要素; 凯恩斯; 产品开发; 营销; Estaciones; Motivación; Factores de atracción; Cairns; Desarrollo de productos; Marketing

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