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The Human Face of MIS

The Human Face of MIS The use of organisms as a parallel to enable better understandingof organisations has been used infrequently in marketing. The organismicmetaphor is brought to the attention of the marketing community. Thepower of the metaphor is established by making physical and functionalparallels between organisms and organisations. Different types oforganisations can be viewed as species and some discussion is made aboutthe usefulness of Darwins Theory of Natural Selection. The importanceof Marketing Information Systems MIS is viewed in terms of providingsensory information about the external and internal environment. Theexistence of systems in nature which can be likened toinformationgathering systems in business suggests anatural need for marketing information systems. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Logistics Information Management Emerald Publishing

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0957-6053
DOI
10.1108/EUM0000000002880
Publisher site
See Article on Publisher Site

Abstract

The use of organisms as a parallel to enable better understandingof organisations has been used infrequently in marketing. The organismicmetaphor is brought to the attention of the marketing community. Thepower of the metaphor is established by making physical and functionalparallels between organisms and organisations. Different types oforganisations can be viewed as species and some discussion is made aboutthe usefulness of Darwins Theory of Natural Selection. The importanceof Marketing Information Systems MIS is viewed in terms of providingsensory information about the external and internal environment. Theexistence of systems in nature which can be likened toinformationgathering systems in business suggests anatural need for marketing information systems.

Journal

Logistics Information ManagementEmerald Publishing

Published: Mar 1, 1991

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