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The Hidden Clout of Marketing Middlemen

The Hidden Clout of Marketing Middlemen Middlemen can make or break a strategy. Here are two case studies that show the pivotal role that these marketers play. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

The Hidden Clout of Marketing Middlemen

Magrath, Allan J.
Journal of Business Strategy , Volume 11 (2): 4 – Feb 1, 1990
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039361
Publisher site
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Abstract

Middlemen can make or break a strategy. Here are two case studies that show the pivotal role that these marketers play.

Journal

Journal of Business Strategy – Emerald Publishing

Published: Feb 1, 1990

There are no references for this article.