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The hidden benefits of non-elite mass participation sports events: an economic perspective

The hidden benefits of non-elite mass participation sports events: an economic perspective This paper examines the hidden financial benefits that non-elite events are capable of delivering for host cities. The paper provides examples of how mass participation (and other non-elite) events can generate substantial economic impacts comparable to and, in some cases greater than, those associated with elite events. Cost-effectiveness of mass participation events, relative to major elite sports events, is discussed. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Sports Marketing and Sponsorship Emerald Publishing

The hidden benefits of non-elite mass participation sports events: an economic perspective

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1464-6668
DOI
10.1108/IJSMS-12-01-2010-B004
Publisher site
See Article on Publisher Site

Abstract

This paper examines the hidden financial benefits that non-elite events are capable of delivering for host cities. The paper provides examples of how mass participation (and other non-elite) events can generate substantial economic impacts comparable to and, in some cases greater than, those associated with elite events. Cost-effectiveness of mass participation events, relative to major elite sports events, is discussed.

Journal

International Journal of Sports Marketing and SponsorshipEmerald Publishing

Published: Oct 1, 2010

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