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- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 0965-4283
- DOI
- 10.1108/09654280410560569
- Publisher site
- See Article on Publisher Site
Abstract
This article focuses on psychosocial barriers to sexual health and their implications on the design and delivery of mass mediabased public health campaigns. A family planning campaign that attempted to address barriers to seeking sexual health information and services by promoting positive attitudes toward couple's communication about sexual health care is presented. Specifically, this article reports how the campaign conducted formative research to develop audiencecentered, culturally sensitive messages, particularly with young adults, aged 1824 as well as Hispanic young adults aged 1824 and utilized mixedmedia to effectively reach atrisk populations.
Journal
Health Education – Emerald Publishing
Published: Oct 1, 2004