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Provides a short case study of the growth and operation of retail store Matalan. Looks to offer simple insights into a new player in a retail scene where traditional successful retailers are now struggling. Draws upon material published by the company, available from its Web site and upon visits to a sample of Matalan stores, together with an in‐depth interview with a Matalan store manager.
Management Research News – Emerald Publishing
Published: May 1, 2000
Keywords: Matalan; Retailing; Growth; Organizational performance
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