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The Green consumer revelation How the availability of environmentally friendly products has really affected household purchasing patterns

The Green consumer revelation How the availability of environmentally friendly products has... After examining why the Green era happened and putting Britain in a European context the authors move on to consumer perceptions of the environmental issue. They argue that the majority of work undertaken so far has concentrated on perceptions and understanding of the issues. In order to relate attitudinal data to purchasing data they have undertaken an omnibus study relating back the findings to those found on the panel data. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Management Research News Emerald Publishing

The Green consumer revelation How the availability of environmentally friendly products has really affected household purchasing patterns

Passingham, Judith; Battinson, Nick
Management Research News , Volume 14 (4/5): 3 – Apr 1, 1991
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0140-9174
DOI
10.1108/eb028132
Publisher site
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Abstract

After examining why the Green era happened and putting Britain in a European context the authors move on to consumer perceptions of the environmental issue. They argue that the majority of work undertaken so far has concentrated on perceptions and understanding of the issues. In order to relate attitudinal data to purchasing data they have undertaken an omnibus study relating back the findings to those found on the panel data.

Journal

Management Research News – Emerald Publishing

Published: Apr 1, 1991

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